Who we are and what we do

Impact XM is a global experiential marketing agency that crafts strategic audience engagements by powering brand experiences. Trusted by some of the world’s most respected organizations, the agency has a forty-year heritage of insightful strategy, brilliant creative, smart fulfillment and purposeful metrics across business and consumer trade shows, user conferences, event activations and digital engagements. Headquartered in New Jersey, Impact XM maintains locations in Toronto, Las Vegas, San Francisco, Sao Paulo and Zurich.

Business Events


  • Exhibit design and fabrication
  • Show services
  • Global program management
  • Healthcare communications
  • Sponsorship management
  • Sales or User Conferences
  • Annual meetings
  • Incentive program/travel
  • Corporate Lobbies, Visitor Centers and Briefing Centers

Consumer Events


  • Sponsorship activations
  • Mobile events
  • Mall tours
  • Field marketing (street, parking lot, festival sponsorships)
  • Guerilla campaigns
  • Retail events
  • Brand pavilions
  • Pop up retail

Strategic Support


  • Global program strategy
  • XM metrics and analytics
  • Experiential engagements/traffic builders
  • TSM Online -online event management and asset tracking
  • Staffing –brand ambassadors, sampling, research technician, demonstrations
  • Social media –integration, management
  • Digital User Experiences (DUX) -touch screens, proximity marketing (NFC, iBeacons, etc), micro-sites, gestural interactive, SMS poll, mobile app, QR codes

XM Metrics

We love subjective appreciation as much as the next person but we also know that data is usually a better indicator of success and much easier to present to senior management. Starting in the early stages of our strategic process, we’ll identify the XM Metrics that are the criteria for success, track them through to completion, and present the numbers and their implications for the future as we wrap each project.

To make proper decisions, we both need the numbers. XM Metrics ensures we’ll have them.

We’re proud to have worked with the brightest clients from some of the world’s most respected organizations. Their success is our passion.